

A rapper who turned internet virality into a genre-bending career, swapping trap beats for psychedelic rock and back again with playful confidence.
Miles McCollum, who became Lil Yachty, didn't just arrive on the music scene; he bubbled up from it. In 2015, his melodic, off-kilter track 'One Night' spread across SoundCloud and social media, introducing a sound that was both catchy and defiantly amateurish. His red braids and unabashed joy made him an instant polarizing figure, a poster child for the new wave of internet-born artists. Rather than conform, he doubled down on his playful, melodic style with the 'Lil Boat' mixtape, earning a major deal. Years later, he shocked fans and critics by pivoting to a full-length psychedelic rock album, 'Let's Start Here.', proving his ambitions stretched far beyond the rap lane he helped define. Yachty's journey is a testament to the power of online virality and the artistic freedom it can eventually buy.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Lil was born in 1997, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1997
#1 Movie
Titanic
Best Picture
Titanic
#1 TV Show
ER
The world at every milestone
Princess Diana dies in Paris car crash; Harry Potter published
Euro currency enters circulation
Deepwater Horizon oil spill; iPad launched
Edward Snowden reveals NSA surveillance programs
Paris climate agreement; same-sex marriage legalized in the US
Royal wedding of Harry and Meghan; Parkland shooting
He is a longtime fan of the Nickelodeon show 'SpongeBob SquarePants' and has referenced it in his music and aesthetics.
He worked as a model for the fashion brand Kanye West's Yeezy Season 3 presentation.
He is an avid collector of rare sneakers and action figures.
“I'm not a rapper, I'm a rockstar.”