
A teenage rap sensation from Seattle who turned a viral, melodic flow into a chart-dominating, platinum-certified phenomenon.
Lil Mosey's 'Blueberry Faygo' hit the top five of the Billboard Hot 100 in 2020 and went platinum multiple times before he turned 20. Born Lathan Stanley Echols in Seattle in 2002, he started recording songs in his bedroom at 14, uploading them to SoundCloud. His breakout track 'Pull Up' caught fire online and led to a major label deal while he was still in high school. 'Noticed' cracked the Billboard Hot 100, proving his viral success had tangible chart power. His debut mixtape 'Northsbest' established him as a leader of the melodic hip-hop wave from the Pacific Northwest. 'Blueberry Faygo' became an inescapable hit that defined the sound of that summer.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Lil was born in 2002, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 2002
#1 Movie
Spider-Man
Best Picture
Chicago
#1 TV Show
Friends
The world at every milestone
Euro currency enters circulation
iPhone released; Great Recession begins
Paris climate agreement; same-sex marriage legalized in the US
Royal wedding of Harry and Meghan; Parkland shooting
COVID-19 pandemic shuts down the world
ChatGPT goes mainstream; Israel-Hamas war begins
He played basketball competitively in high school and has cited the sport as an early passion.
The music video for 'Blueberry Faygo' has garnered over a billion views on YouTube.
His stage name 'Mosey' is derived from his middle name, Moses.
He launched his own record label, Certified Hitmakers, in 2020.
“I came straight from the couch to the charts, no cap.”