
The original winner of Germany's Next Topmodel who parlayed reality TV fame into a lasting career as a sought-after model and sharp-witted television host.
Lena Gercke won the first season of Germany's Next Topmodel in 2006. The then-17-year-old from Marburg booked major campaigns for H&M, C&A, and L'Oréal. She became a familiar face in European fashion circles. Her true second act came in front of a different camera. She evolved into a television host, steering the ship for 13 cycles of Austria's Next Topmodel with warmth and authority. Born in 1988, Gercke transitioned seamlessly from a contestant to a respected industry figure. She sustained her relevance for over a decade and a half.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Lena was born in 1988, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1988
#1 Movie
Rain Man
Best Picture
Rain Man
#1 TV Show
The Cosby Show
The world at every milestone
Pan Am Flight 103 bombed over Lockerbie
European Union officially established
September 11 attacks transform the world
Indian Ocean tsunami kills over 230,000
Twitter launches; Pluto reclassified as dwarf planet
Michael Jackson dies; Bitcoin created
Royal wedding of Harry and Meghan; Parkland shooting
She was only 17 years old when she won Germany's Next Topmodel.
She is in a long-term relationship with professional footballer Mats Hummels.
She has worked as a brand ambassador for the German cosmetics chain Douglas.
She studied media management after her initial modeling success.
“I learned early on that you have to build your own path after the spotlight fades.”