

Lay Zhang launched his solo career in 2016 with the EP "Lose Control," which sold over 1.1 million digital copies and dominated Chinese music charts. As a member of EXO, he had already achieved massive fame, but this release established him as a standalone force in China’s music industry. He is frequently misunderstood as just a performer; Zhang is a producer, songwriter, and multi-instrumentalist who crafts his own material. His lasting impact is as a cultural ambassador, appointed as a Hunan Provincial Youth Ambassador in 2019 and consistently promoting Chinese culture through his "Mandopop" sound. By founding his own studio, Zhang Yixing Studio, he gained rare control over his art within the Chinese entertainment system. His career blueprint influences a generation of Chinese idols seeking creative autonomy and global reach.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Lay was born in 1991, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1991
#1 Movie
Terminator 2: Judgment Day
Best Picture
The Silence of the Lambs
#1 TV Show
Cheers
The world at every milestone
Soviet Union dissolves; World Wide Web goes public
Dolly the sheep cloned
Indian Ocean tsunami kills over 230,000
iPhone released; Great Recession begins
Michael Jackson dies; Bitcoin created
Curiosity rover lands on Mars; Sandy Hook shooting
January 6 Capitol breach; COVID vaccines roll out globally
“I'm not just a rapper; I'm a producer, a dancer, an artist.”