Kevin Lacroix (racing driver)
A tenacious Quebecois racer who built his own team to keep competing at the top level of Canadian NASCAR.
Born 1989 (age 37)·Canadian racing driver·Birthday: March 14·Millennials
Biography
Kevin Lacroix's racing story is one of persistence and entrepreneurial spirit. Hailing from Saint-Eustache, Quebec, he cut his teeth in open-wheel formulas before finding a lasting home in the NASCAR Canada Series. Known for his aggressive, win-or-wreck style on road courses, Lacroix has been a constant threat for victories, particularly at his home track of Circuit ICAR. When consistent sponsorship became a hurdle, he didn't step back; instead, he co-founded Innovation Auto Sport with fellow driver Mathieu Kingsbury, taking control of his destiny. Driving the familiar No. 74 Dodge, Lacroix transitioned from a hired gun to a owner-driver, embodying the grit required to sustain a career in motorsports beyond sheer talent.
Millennials
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Kevin was born in 1989, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
#1 When Kevin Was Born
The biggest hits of 1989
#1 Movie
Batman
Best Picture
Driving Miss Daisy
#1 TV Show
Roseanne
Kevin's Life & Times
The world at every milestone
1989Born
Berlin Wall falls; Tiananmen Square protests
Gas: $1.00/galHome: $79,100Min wage: $3.35/hrPresident: George H.W. Bush"Look Away" — ChicagoBest Picture: Driving Miss Daisy
1994Started school
Nelson Mandela elected president of South Africa
Gas: $1.11/galHome: $90,400Min wage: $4.25/hrPresident: Bill Clinton"The Sign" — Ace of BaseBest Picture: Forrest Gump
2002Became a teenager
Euro currency enters circulation
Gas: $1.36/galHome: $137,800Min wage: $5.15/hrPresident: George W. Bush"How You Remind Me" — NickelbackBest Picture: Chicago
2005Could drive
Hurricane Katrina devastates New Orleans; YouTube launches
Gas: $2.30/galHome: $167,500Min wage: $5.15/hrPresident: George W. Bush"We Belong Together" — Mariah CareyBest Picture: Crash
2007Could vote
iPhone released; Great Recession begins
Gas: $2.80/galHome: $172,600Min wage: $5.85/hrPresident: George W. Bush"Irreplaceable" — BeyonceBest Picture: No Country for Old Men
2010Turned 21
Deepwater Horizon oil spill; iPad launched
Gas: $2.79/galHome: $147,800Min wage: $7.25/hrPresident: Barack Obama"Tik Tok" — KeshaBest Picture: The King's Speech
2019Turned 30
First image of a black hole; Hong Kong protests
Gas: $2.60/galHome: $224,400Min wage: $7.25/hrPresident: Donald Trump"Old Town Road" — Lil Nas XBest Picture: Parasite
2026Age 37 today
Gas: $3.91/galPresident: Donald Trump
Key Achievements
- Has multiple NASCAR Canada Series race victories, often on road courses.
- Co-founded his own race team, Innovation Auto Sport, to continue his racing career.
- Competed full-time in the NASCAR Canada Series for over a decade.
- Earned a podium finish in his NASCAR Canada Series debut at Cayuga in 2009.
Did You Know?
He is from Saint-Eustache, Quebec.
His car number is 74.
He previously competed in the Star Mazda Championship (now Indy Pro 2000) in the United States.
His team, Innovation Auto Sport, was formed in partnership with driver Mathieu Kingsbury.
“On a road course, I attack every corner like it's the last lap.”
