Keith Crisco
A North Carolina textile magnate who brought his business acumen to public service as the state's Secretary of Commerce.
1943–2014 (age 71)·American politician·Birthday: April 22·The Silent Generation
Biography
Keith Crisco's story was one of building—first a business, then a community, and finally a career in government. A North Carolina native with an MBA from Harvard, he co-founded Asheboro Elastics Corporation, turning it into a major employer and a global supplier. This deep understanding of manufacturing and job creation led him naturally into public service. Appointed as North Carolina's Secretary of Commerce in 2008 by Governor Mike Easley, he navigated the state's economy through the aftermath of the Great Recession, focusing on retaining and attracting industry. His approach was pragmatic and data-driven, a reflection of his corporate background. Crisco's later foray into electoral politics was cut tragically short, but he is remembered as a bridge between the boardroom and the statehouse, dedicated to economic development in his home state.
The Silent Generation
1928–1945
Born between the Depression and the end of WWII. Too young to fight, old enough to remember. They became the conformist middle managers of the 1950s — and the civil rights leaders who quietly dismantled Jim Crow.
Keith was born in 1943, placing them squarely in The Silent Generation. The events that shaped this generation — world wars, depression, and rapid industrialization — shaped the world they entered and the choices available to them.
#1 When Keith Was Born
The biggest hits of 1943
#1 Movie
For Whom the Bell Tolls
Best Picture
Casablanca
Keith's Life & Times
The world at every milestone
1943Born
Allies invade Sicily; Battle of Stalingrad ends
Gas: $0.21/galHome: $3,290Min wage: $0.30/hrPresident: Franklin D. Roosevelt"I've Heard That Song Before" — Harry JamesBest Picture: Casablanca
1948Started school
Israel declares independence; Berlin Blockade begins
Gas: $0.26/galHome: $7,450Min wage: $0.40/hrPresident: Harry S. Truman"Twelfth Street Rag" — Pee Wee HuntBest Picture: Hamlet
1956Became a teenager
Elvis Presley appears on The Ed Sullivan Show
Gas: $0.30/galHome: $10,050Min wage: $1.00/hrPresident: Dwight D. Eisenhower"Heartbreak Hotel" — Elvis PresleyBest Picture: Around the World in 80 Days
1959Could drive
Fidel Castro takes power in Cuba
Gas: $0.30/galHome: $12,400Min wage: $1.00/hrPresident: Dwight D. Eisenhower"The Battle of New Orleans" — Johnny HortonBest Picture: Ben-Hur
1961Could vote
Yuri Gagarin becomes the first human in space
Gas: $0.31/galHome: $12,500Min wage: $1.15/hrPresident: John F. Kennedy"Tossin' and Turnin'" — Bobby LewisBest Picture: West Side Story
1964Turned 21
Civil Rights Act signed; Beatles arrive in America
Gas: $0.30/galHome: $13,450Min wage: $1.25/hrPresident: Lyndon B. Johnson"I Want to Hold Your Hand" — The BeatlesBest Picture: My Fair Lady
1973Turned 30
US withdraws from Vietnam; Roe v. Wade decided
Gas: $0.39/galHome: $22,100Min wage: $1.60/hrPresident: Richard Nixon"Tie a Yellow Ribbon Round the Ole Oak Tree" — Tony Orlando & DawnBest Picture: The Sting
1983Turned 40
Internet adopts TCP/IP, creating the modern internet
Gas: $1.16/galHome: $57,700Min wage: $3.35/hrPresident: Ronald Reagan"Every Breath You Take" — The PoliceBest Picture: Terms of Endearment
1993Turned 50
European Union officially established
Gas: $1.11/galHome: $86,600Min wage: $4.25/hrPresident: Bill Clinton"I Will Always Love You" — Whitney HoustonBest Picture: Schindler's List
2003Turned 60
US invades Iraq; Human Genome Project completed
Gas: $1.59/galHome: $146,000Min wage: $5.15/hrPresident: George W. Bush"In Da Club" — 50 CentBest Picture: The Lord of the Rings: The Return of the King
2013Turned 70
Edward Snowden reveals NSA surveillance programs
Gas: $3.53/galHome: $152,800Min wage: $7.25/hrPresident: Barack Obama"Thrift Shop" — Macklemore & Ryan LewisBest Picture: 12 Years a Slave
2014Died at 71
Russia annexes Crimea; Ebola outbreak in West Africa
Gas: $3.37/galHome: $160,700Min wage: $7.25/hrPresident: Barack Obama"Happy" — Pharrell WilliamsBest Picture: Birdman
Key Achievements
- Served as North Carolina's Secretary of Commerce from 2008 to 2012.
- Co-founded and built Asheboro Elastics Corporation into a successful international manufacturing firm.
- Led North Carolina's economic development efforts during a major national recession.
Did You Know?
He was a champion college swimmer at Pfeiffer University and remained a dedicated athlete.
He ran for the U.S. House of Representatives in 2014, seeking the Democratic nomination in North Carolina's 2nd district.
He held a Master's in Business Administration from Harvard Business School.
“A good job is the foundation of a strong family and a strong community.”
