

A tattoo artist turned beauty mogul and musician who channeled a gothic aesthetic into a vast, influential commercial brand.
Kat Von D rose from the subculture tattoo parlors of Los Angeles to become a recognizable face of alternative style. Her intricate, darkly romantic tattoo work on shows like 'LA Ink' made her a star, but her ambition stretched far beyond the skin. She leveraged that fame to launch Kat Von D Beauty, a vegan and cruelty-free cosmetics line that brought her signature high-drama aesthetic—bold lipsticks, heavy eyeliners—to mainstream beauty aisles, achieving massive commercial success. In a surprising pivot, she later sold her stake in the company to fully embrace music, releasing gothic rock albums. Her journey reflects a constant reinvention, moving from a niche art form to building an empire and then pursuing a deeply personal artistic passion.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Kat was born in 1982, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1982
#1 Movie
E.T. the Extra-Terrestrial
Best Picture
Gandhi
#1 TV Show
Dallas
The world at every milestone
Michael Jackson releases Thriller
Black Monday stock market crash
Oklahoma City bombing; Windows 95 released
Google founded; Clinton impeachment
Y2K passes without incident; contested Bush-Gore election
US invades Iraq; Human Genome Project completed
Curiosity rover lands on Mars; Sandy Hook shooting
Russia invades Ukraine; Queen Elizabeth II dies
She is a classically trained pianist, having begun lessons at age six.
Kat Von D is a dedicated vegan and animal rights advocate.
She holds the Guinness World Record for most tattoos given in a 24-hour period (a record set in 2007 for charity).
Her full surname, von Drachenberg, is of German origin.
“I think the most important thing in life is self-love, because if you don't have that, you have nothing.”