

As Run of Run-DMC, he helped hip-hop crash into the mainstream, trading rhymes in a black hat, leather jacket, and untied Adidas.
Joseph 'Run' Simmons didn't just perform hip-hop; he helped architect its rise from a Bronx block party phenomenon to a global cultural force. The younger brother of Russell Simmons, co-founder of Def Jam, Run formed Run-DMC with childhood friend Darryl 'DMC' McDaniels and DJ Jason 'Jam Master Jay' Mizell. With a stripped-down, hard-hitting sound and an iconic look of fedoras, leather, and shell-toe Adidas, they became the first hip-hop group to achieve platinum album sales, star in a major motion picture, and land a video on MTV. Run's assertive, staccato flow was the engine of anthems like 'It's Like That' and the Aerosmith-sampling 'Walk This Way,' which broke racial and musical barriers. Later in life, he reinvented himself as Reverend Run, an ordained minister and reality TV personality, showcasing a personal evolution as dramatic as the musical revolution he pioneered.
1946–1964
The largest generation in history at the time. Shaped by postwar prosperity, the Vietnam War, the sexual revolution, and Watergate. They questioned every institution their parents built — then ran them.
Joseph was born in 1964, placing them squarely in the Baby Boomers. The events that shaped this generation — postwar prosperity, civil rights, Vietnam, and the counterculture — shaped the world they entered and the choices available to them.
The biggest hits of 1964
#1 Movie
Mary Poppins
Best Picture
My Fair Lady
#1 TV Show
Bonanza
The world at every milestone
Civil Rights Act signed; Beatles arrive in America
Apollo 11: humans walk on the Moon; Woodstock festival
Star Wars premieres; Elvis dies
John Lennon shot and killed in New York
Michael Jackson releases Thriller
Live Aid concerts raise money for Ethiopian famine
Nelson Mandela elected president of South Africa
Indian Ocean tsunami kills over 230,000
Russia annexes Crimea; Ebola outbreak in West Africa
AI reshapes industries; Paris Olympics
He was ordained as a Pentecostal minister in the 1990s and is commonly known as Reverend Run.
He starred with his family in the popular MTV reality series 'Run's House' from 2005 to 2009.
He and his Run-DMC bandmates were among the first non-athletes to secure a major sneaker endorsement deal with Adidas.
“We're not entertainers, we're reporters. We report from the streets.”