

He coined the cultural phrase 'jump the shark' and turned a TV fan's gripe into a lasting lens for analyzing pop culture decline.
Jon Hein's career is a testament to the power of a perfectly timed idea. While working in tech and dabbling in comedy at the University of Michigan, he created a simple website in 1997 to catalog the moment TV shows passed their prime, using 'Happy Days' infamous water-skiing episode as the archetype. 'Jump the Shark' exploded, becoming a national catchphrase and landing Hein a recurring role as the pop culture expert on The Howard Stern Show. He leveraged that notoriety into books and a media presence, but his interests have always been eclectic. A self-proclaimed fast food fanatic, he authored a deep-dive guide to chain restaurants, proving his knack for applying obsessive, analytical humor to everyday American life. Hein's path shows how a clever observation, amplified by the early internet, can create a lasting footprint in the language.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Jon was born in 1967, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1967
#1 Movie
The Jungle Book
Best Picture
In the Heat of the Night
#1 TV Show
The Andy Griffith Show
The world at every milestone
Summer of Love in San Francisco; first Super Bowl
Watergate break-in; last Apollo Moon mission
John Lennon shot and killed in New York
Internet adopts TCP/IP, creating the modern internet
Live Aid concerts raise money for Ethiopian famine
Pan Am Flight 103 bombed over Lockerbie
Princess Diana dies in Paris car crash; Harry Potter published
iPhone released; Great Recession begins
#MeToo movement; solar eclipse crosses the US
He was a member of the University of Michigan's Comedy Company troupe alongside future actor and writer Jon Glaser.
He originally registered the domain name jumptheshark.com for just $70.
He is a dedicated fan of the band KISS and has interviewed member Gene Simmons multiple times.
“The Jump the Shark website was about identifying that moment when a show loses its magic.”