

A vocal and versatile safety who anchored two different Super Bowl-winning defenses while becoming a powerful leader for social justice.
Malcolm Jenkins built a career defined by intelligent play, relentless versatility, and a voice that resonated far beyond the hash marks. Drafted by the New Orleans Saints, he quickly transitioned from cornerback to safety, using his football IQ to become the quarterback of the defense. He earned his first Super Bowl ring with the Saints in his rookie season. A free-agent move to Philadelphia cemented his legacy; he became the heart of the Eagles' defense, a three-time team captain, and a central figure in their Super Bowl LII victory. Off the field, Jenkins was arguably more impactful. He co-founded the Players Coalition, leveraging his platform to advocate for criminal justice reform and racial equality, often engaging in direct dialogue with lawmakers and ensuring athlete activism remained at the forefront of the national conversation.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
JoJo was born in 1990, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1990
#1 Movie
Home Alone
Best Picture
Dances with Wolves
#1 TV Show
Roseanne
The world at every milestone
Hubble Space Telescope launched; Germany reunifies
Oklahoma City bombing; Windows 95 released
US invades Iraq; Human Genome Project completed
Twitter launches; Pluto reclassified as dwarf planet
Barack Obama elected first Black US president; financial crisis
Osama bin Laden killed; Arab Spring sweeps the Middle East
COVID-19 pandemic shuts down the world
He started a production company, Listen Up Media, which focuses on creating content about social justice.
He wrote a weekly column for The Philadelphia Inquirer during the 2020 season.
He was a standout track athlete in college, competing in the hurdles and relays for Ohio State.
“My purpose is bigger than football.”