
An Olympic champion who transformed his gold medal moment into a global campaign for children in war-torn regions.
Joey Cheek won gold in the 500 meters and silver in the 1000 meters at the 2006 Turin Olympics. Born in North Carolina in 1979, he developed his explosive power through inline and ice speed skating. After his Olympic victories, Cheek announced he was donating his $40,000 US Olympic Committee prize money to Right to Play, an organization supporting children in refugee camps in Chad. His spontaneous announcement sparked a wave of donations exceeding $1 million. Cheek later co-founded the Team Darfur coalition, advocating for athletes and human rights. He shifted from athlete to activist and entrepreneur, demonstrating that public courage can match athletic speed.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Joey was born in 1979, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1979
#1 Movie
Kramer vs. Kramer
Best Picture
Kramer vs. Kramer
#1 TV Show
Laverne & Shirley
The world at every milestone
Iran hostage crisis begins; Three Mile Island accident
Apple Macintosh introduced
LA riots after Rodney King verdict
Oklahoma City bombing; Windows 95 released
Princess Diana dies in Paris car crash; Harry Potter published
Y2K passes without incident; contested Bush-Gore election
Michael Jackson dies; Bitcoin created
First image of a black hole; Hong Kong protests
He was a champion inline skater before switching to ice speed skating full-time at age 16.
He was awarded the 2006 USOC Sportsman of the Year award for his athletic performance and humanitarian actions.
He deferred his acceptance to Princeton University to train for the 2002 Olympics.
He once worked as a volunteer for the UN World Food Programme in Rwanda.
“I've been given a lot, and I have a unique opportunity to give something back.”