His masked, English-accented persona became the terrifying global face of ISIS brutality through a series of propaganda execution videos.
Mohammed Emwazi was a man whose life in West London gave little public indication of the path he would take. Educated and described as polite in his youth, he traveled to Tanzania in 2009, an attempt blocked by British authorities, which he claimed radicalized him. By 2012, he was in Syria, having joined the Islamic State. Emwazi gained worldwide notoriety in 2014 as the masked, black-clad figure in videos showing the murders of American, British, and Japanese journalists and aid workers. Dubbed 'Jihadi John' by hostages and the media, his calm, British accent delivered chilling ultimatums, making him a potent propaganda tool for the group and a high-priority target for coalition forces. He was killed in a U.S. drone strike in Raqqa, Syria, in November 2015.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Jihadi was born in 1988, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1988
#1 Movie
Rain Man
Best Picture
Rain Man
#1 TV Show
The Cosby Show
The world at every milestone
Pan Am Flight 103 bombed over Lockerbie
European Union officially established
September 11 attacks transform the world
Indian Ocean tsunami kills over 230,000
Twitter launches; Pluto reclassified as dwarf planet
Michael Jackson dies; Bitcoin created
Paris climate agreement; same-sex marriage legalized in the US
He was known to his hostages in Syria simply as 'John' because the four-man cell all used common English names.
Emwazi studied computer programming at the University of Westminster.
Before his identity was revealed, his accent sparked intense media speculation in the UK about his background.
“Our swords will not be sheathed until we rule every land.”