

A skateboarder who turned street-level creativity into a multifaceted career as a photographer and brand owner.
Jerry Hsu emerged from San Jose's skate scene in the late 1990s, known for a raw, powerful style that seemed to defy physics on handrails and ledges. His skating for companies like Enjoi was only one facet of his creativity. He carried the same off-kilter perspective into photography, capturing the gritty, humorous, and surreal moments of skate life and beyond with a distinctive eye. This artistic drive culminated in Sci-Fi Fantasy, the company he founded, which operates as a direct conduit for his eclectic vision, merging apparel, skate hardware, and graphic art. Hsu represents a modern archetype: the skater who successfully channels a subculture's ethos into a sustainable, self-directed creative enterprise.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Jerry was born in 1981, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1981
#1 Movie
Raiders of the Lost Ark
Best Picture
Chariots of Fire
#1 TV Show
Dallas
The world at every milestone
MTV launches; first Space Shuttle flight; AIDS identified
Challenger disaster; Chernobyl nuclear meltdown
Nelson Mandela elected president of South Africa
Princess Diana dies in Paris car crash; Harry Potter published
Columbine shooting; Y2K panic builds
Euro currency enters circulation
Osama bin Laden killed; Arab Spring sweeps the Middle East
January 6 Capitol breach; COVID vaccines roll out globally
He is a trained classical pianist.
His photography has been exhibited in galleries internationally.
He once skated a famously dangerous gap at San Francisco's Hubba Hideout, a spot known for its extreme risk.
“Skateboarding isn't a sport; it's a way to interact with the city.”