

A smooth-scoring forward whose clutch performances and relentless drive have propelled the Boston Celtics back to the pinnacle of the NBA.
Jayson Tatum arrived in the NBA with the polished game of a veteran, a product of his time at Duke and a childhood spent studying Kobe Bryant's footwork. Drafted third overall by the Boston Celtics in 2017, he immediately shouldered the weight of the franchise's storied history. Tatum's growth has been a masterclass in incremental dominance, adding layers to his game each season—first as a pure scorer, then as a playmaker, and finally as a leader. His scoring arsenal, featuring impossible step-back threes and graceful finishes at the rim, makes him nearly unguardable. The defining moment of his ascent came in the 2022 playoffs, where he dueled with the league's best to carry Boston to the Finals, earning Eastern Conference Finals MVP honors. That journey culminated in 2024 when he led the Celtics to their first championship in over a decade, solidifying his place among the game's elite.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Jayson was born in 1998, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1998
#1 Movie
Saving Private Ryan
Best Picture
Shakespeare in Love
#1 TV Show
Seinfeld
The world at every milestone
Google founded; Clinton impeachment
US invades Iraq; Human Genome Project completed
Osama bin Laden killed; Arab Spring sweeps the Middle East
Russia annexes Crimea; Ebola outbreak in West Africa
Donald Trump elected president; Brexit vote
First image of a black hole; Hong Kong protests
He is the godson of former NBA player Larry Hughes.
His son, Jayson Tatum Jr., was born in December 2017, just months into his rookie season.
He frequently wears a purple armband in honor of his idol, Kobe Bryant.
He was a McDonald's All-American in high school and won the game's MVP award in 2016.
“I don't want to be good. I want to be great. And I want to be remembered.”