

A versatile wing who was the engine of a Texas Tech team that shattered expectations by reaching the NCAA championship game.
Jarrett Culver emerged from Lubbock as the homegrown star who transformed Texas Tech basketball. A relatively unheralded recruit, he blossomed under coach Chris Beard's defensive-minded system, developing into a two-way force with a smooth, if unorthodox, offensive game. His sophomore season was a masterpiece of all-around production, leading the Red Raiders in points, rebounds, and assists while anchoring the nation's top defense. That campaign culminated in an unforgettable run to the 2019 national title game, where Tech fell just short against Virginia. Culver's lottery selection by the Phoenix Suns (later traded to Minnesota) marked a high point, but his professional journey has been a winding path of development, taking him from the NBA to the G League and now to opportunities overseas, a testament to the ongoing grind of a professional athlete.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Jarrett was born in 1999, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1999
#1 Movie
Star Wars: Episode I
Best Picture
American Beauty
#1 TV Show
ER
The world at every milestone
Columbine shooting; Y2K panic builds
Indian Ocean tsunami kills over 230,000
Curiosity rover lands on Mars; Sandy Hook shooting
Paris climate agreement; same-sex marriage legalized in the US
#MeToo movement; solar eclipse crosses the US
COVID-19 pandemic shuts down the world
His brother, J.J. Culver, also played college basketball at Wayland Baptist and once scored 100 points in a single game.
Culver was a standout high school football wide receiver before focusing solely on basketball.
He is one of only two Texas Tech players (with Andre Emmett) to be named Big 12 Player of the Year.
In high school, he led Coronado to its first state basketball tournament appearance in over 50 years.
“Defense wins games; that's the mentality we built everything on at Tech.”