

A young English songwriter with a powerhouse voice who channels classic American folk and country into urgent, contemporary anthems.
Jade Bird emerged from a childhood shaped by constant movement—born in Hexham, raised on British and American airbases—with a deep connection to the storytelling of American roots music. Discovering artists like Johnny Cash and Loretta Lynn as a teenager, she began writing songs that fused that tradition with the directness of modern indie rock. Her self-titled 2019 debut album was a statement of intent, showcasing a voice that could shift from a tender ache to a raw, belted roar. Bird writes with a specificity that feels both personal and universal, tackling themes of heartbreak, independence, and resilience with a maturity that belied her age, quickly establishing her as a compelling new voice bridging the Atlantic.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Jade was born in 1997, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1997
#1 Movie
Titanic
Best Picture
Titanic
#1 TV Show
ER
The world at every milestone
Princess Diana dies in Paris car crash; Harry Potter published
Euro currency enters circulation
Deepwater Horizon oil spill; iPad launched
Edward Snowden reveals NSA surveillance programs
Paris climate agreement; same-sex marriage legalized in the US
Royal wedding of Harry and Meghan; Parkland shooting
She learned to play guitar by watching YouTube tutorials.
Her mother is a huge fan of country music, which heavily influenced Bird's early musical tastes.
She is an advocate for mental health awareness and has spoken openly about her own experiences.
Bird is a fan of punk music and has cited the band PUP as an influence.
“I think the best songs are the ones that are brutally honest.”