

An Australian rapper who broke through with a viral Southern-style hit, becoming a controversial and flashy pop culture phenomenon.
Iggy Azalea's story is one of relentless self-invention and internet-age hustle. Born Amethyst Kelly in Sydney, she was captivated by American hip-hop and, at 16, moved to the United States alone to chase a rap career. She built an early following through provocative, self-released music videos on YouTube, catching the attention of rapper T.I., who signed her to his label. Her 2014 debut album 'The New Classic' and its inescapable single 'Fancy' catapulted her to the top of the charts, making her the first non-American female rapper to have a number-one hit on the Billboard Hot 100. Her success was meteoric but met with intense scrutiny over her adopted Southern American accent and cultural appropriation. Despite subsequent commercial shifts and public feuds, her initial impact marked a distinct, divisive moment in 2010s pop music, fueled by sheer ambition and savvy use of digital platforms.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Iggy was born in 1990, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1990
#1 Movie
Home Alone
Best Picture
Dances with Wolves
#1 TV Show
Roseanne
The world at every milestone
Hubble Space Telescope launched; Germany reunifies
Oklahoma City bombing; Windows 95 released
US invades Iraq; Human Genome Project completed
Twitter launches; Pluto reclassified as dwarf planet
Barack Obama elected first Black US president; financial crisis
Osama bin Laden killed; Arab Spring sweeps the Middle East
COVID-19 pandemic shuts down the world
She chose her stage name from the street she grew up on in Mullumbimby, Australia: Azalea Street.
Before her music career took off, she worked as a house cleaner in the United States.
She has expressed admiration for and has been compared to 1990s female rap group TLC.
She announced a hiatus from music in 2023 to focus on other ventures and her family.
She voiced a character in the animated film 'The Smurfs 2'.
“I'm not trying to be the queen of rap. I'm just trying to make good music.”