

As the steadfast leader of Oh My Girl, she steered the group from a quirky concept to chart-topping success with unwavering warmth.
Choi Hyo-jung, known universally as Hyojung, embodies the bright, resilient spirit of K-pop. She debuted as the leader of Oh My Girl in 2015, a group initially known for its whimsical, fairy-tale concepts. Her role extended far beyond being the oldest member; Hyojung became the group's emotional anchor, known for her perpetually sunny disposition and caring nature towards both her members and fans. She guided Oh My Girl through the challenging early years, helping them find their unique sonic and visual identity. This patience paid off when the group broke through to mainstream success with hits like 'Nonstop' and 'Dolphin,' with Hyojung's clear, uplifting vocals serving as a signature element. Her leadership is less about command and more about consistent support, making her a beloved figure who helped shape her group's heart.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Hyojung was born in 1994, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1994
#1 Movie
The Lion King
Best Picture
Forrest Gump
#1 TV Show
Seinfeld
The world at every milestone
Nelson Mandela elected president of South Africa
Columbine shooting; Y2K panic builds
iPhone released; Great Recession begins
Deepwater Horizon oil spill; iPad launched
Curiosity rover lands on Mars; Sandy Hook shooting
Paris climate agreement; same-sex marriage legalized in the US
AI reshapes industries; Paris Olympics
She is a certified pilates instructor.
She was a child actress and appeared in a music video for the group Typhoon.
Her nickname is 'Ssamu' because she often eats food wrapped in lettuce (ssam).
“I want to be a leader who protects our members and makes them feel safe.”