

The visionary leader and creative engine of ATEEZ, a K-pop group known for its intricate world-building and self-produced, high-energy anthems.
Kim Hongjoong is the compact captain steering ATEEZ's pirate ship through the turbulent waters of global pop. From the group's 2018 debut, he established himself not just as a leader but as the central creative force, involved in writing, composing, and producing much of their music. His personal studio, dubbed the 'Hongjoong Cave,' is the laboratory where ATEEZ's signature sound—a blend of explosive EDM, hip-hop, and theatrical narrative—is forged. He approaches the group's elaborate fictional lore with the focus of a film director, ensuring every song and performance fits a grand saga. This hands-on artistry has fostered a deep connection with fans and set ATEEZ apart in an industry often reliant on external songwriters. Hongjoong embodies a new model of idol: a true auteur who builds worlds with his crew.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Hongjoong was born in 1998, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1998
#1 Movie
Saving Private Ryan
Best Picture
Shakespeare in Love
#1 TV Show
Seinfeld
The world at every milestone
Google founded; Clinton impeachment
US invades Iraq; Human Genome Project completed
Osama bin Laden killed; Arab Spring sweeps the Middle East
Russia annexes Crimea; Ebola outbreak in West Africa
Donald Trump elected president; Brexit vote
First image of a black hole; Hong Kong protests
He taught himself music production using the software program FL Studio while still a trainee.
Hongjoong is known for customizing and redesigning his own stage outfits, often adding unique patches and paint.
He is fluent in English and frequently acts as the group's spokesperson during international interviews and events.
“I don't want to be a star that shines alone. I want to be a captain who sails with his crew.”