Hailey Bieber
A model who leveraged global fame into a minimalist skincare empire, defining a new era of celebrity-led beauty brands.
Born 1996 (age 30)·American model·Birthday: November 22·Millennials
Biography
Hailey Bieber, born Hailey Baldwin, stepped into the spotlight as the daughter of actor Stephen Baldwin, but she carved her own path through the rigorous world of high fashion. Walking runways for giants like Versace and starring in campaigns for Tommy Hilfiger, she established herself as a sought-after face. However, her pivot to entrepreneurship proved her sharpest move. In 2022, she launched Rhode, a skincare line built on a philosophy of simplicity and barrier-care science. Its instant, cult-like success, culminating in a landmark acquisition, showcased her understanding of modern consumer desire, transforming her from a cover girl into a formidable business creative.
Millennials
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Hailey was born in 1996, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
#1 When Hailey Was Born
The biggest hits of 1996
#1 Movie
Independence Day
Best Picture
The English Patient
#1 TV Show
ER
Hailey's Life & Times
The world at every milestone
1996Born
Dolly the sheep cloned
Gas: $1.23/galHome: $99,700Min wage: $4.75/hrPresident: Bill Clinton"Macarena" — Los del RioBest Picture: The English Patient
2001Started school
September 11 attacks transform the world
Gas: $1.46/galHome: $126,400Min wage: $5.15/hrPresident: George W. Bush"Hanging by a Moment" — LifehouseBest Picture: A Beautiful Mind
2009Became a teenager
Michael Jackson dies; Bitcoin created
Gas: $2.35/galHome: $148,500Min wage: $7.25/hrPresident: Barack Obama"Boom Boom Pow" — The Black Eyed PeasBest Picture: The Hurt Locker
2012Could drive
Curiosity rover lands on Mars; Sandy Hook shooting
Gas: $3.64/galHome: $143,200Min wage: $7.25/hrPresident: Barack Obama"Somebody That I Used to Know" — GotyeBest Picture: Argo
2014Could vote
Russia annexes Crimea; Ebola outbreak in West Africa
Gas: $3.37/galHome: $160,700Min wage: $7.25/hrPresident: Barack Obama"Happy" — Pharrell WilliamsBest Picture: Birdman
2017Turned 21
#MeToo movement; solar eclipse crosses the US
Gas: $2.42/galHome: $195,000Min wage: $7.25/hrPresident: Donald Trump"Shape of You" — Ed SheeranBest Picture: The Shape of Water
2026Turned 30
Gas: $3.91/galPresident: Donald Trump
Key Achievements
- Founded the skincare brand Rhode, which sold out its initial product launch within hours in June 2022.
- Secured a major deal with e.l.f. Beauty in 2024, with the parent company acquiring Rhode for a reported $1 billion.
- Became the face of major fashion campaigns for brands including Guess, Ralph Lauren, and Jimmy Choo.
- Appeared on the cover of international editions of Vogue, including Japan, Brazil, and Russia.
Did You Know?
She is married to pop star Justin Bieber; the couple had a civil ceremony in New York City in 2018.
She is a trained ballet dancer and has studied the discipline since childhood.
Her godfather is actor and talk show host Alec Baldwin.
She co-hosts a popular podcast called 'Who's in My Bathroom?' where she interviews guests from her bathroom.
“I think the most important thing is just to be yourself and be confident in that.”
