

The charismatic younger Medici, whose murder in the Florence cathedral ignited a war and cemented his family's ruthless hold on power.
Giuliano de' Medici lived in the golden shadow of his older brother, Lorenzo the Magnificent. Where Lorenzo was the cerebral patron and politician, Giuliano was the beloved public face: handsome, athletic, and charming, the perfect Renaissance prince. His role was to win the affection of the Florentine people through tournaments and courtly grace, a vital counterbalance to his brother's more calculating governance. This idyll was shattered on a Sunday in 1478. During High Mass in the city's cathedral, conspirators from the rival Pazzi family, backed by the Pope, attacked the brothers. Lorenzo escaped wounded; Giuliano was stabbed to death. His assassination did not topple the Medici, as plotters hoped. Instead, it unleashed Lorenzo's furious vengeance, consolidating Medici control in a wave of executions and a subsequent war that reshaped Italian politics.
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He was the subject of a famous posthumous portrait by Sandro Botticelli, possibly depicting him as the biblical figure David.
The poet Poliziano wrote a work, 'Stanze per la giostra,' commemorating Giuliano's victory in the 1475 joust.
He was only 25 years old when he was assassinated.
His relationship with Simonetta Vespucci was celebrated in Florentine poetry as an ideal courtly love.
“Let my brother handle the ledgers; I will win the people's hearts.”