

The Norwegian bedroom producer whose candid songs about queer love and anxiety became a global anthem for a disaffected generation.
Marie Ulven, recording as girl in red, turned the intimate confessions of a teenage bedroom into a worldwide phenomenon. Starting with a single song uploaded to streaming platforms, her DIY production and lyrics that spoke plainly about crushes on girls and mental health struggles forged an instant, profound connection with listeners. What began as a secret shared between headphones exploded into a cultural shorthand for queer identity. Her debut album, 'If I Could Make It Go Quiet,' transformed her lo-fi beginnings into a polished, cathartic roar, winning Norway's top music prizes and cementing her as a voice for her generation. With a move to a major label and a more expansive second album, girl in red has navigated the journey from internet secret to festival headliner without losing the vulnerable, direct honesty that started it all.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Girl was born in 1999, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1999
#1 Movie
Star Wars: Episode I
Best Picture
American Beauty
#1 TV Show
ER
The world at every milestone
Columbine shooting; Y2K panic builds
Indian Ocean tsunami kills over 230,000
Curiosity rover lands on Mars; Sandy Hook shooting
Paris climate agreement; same-sex marriage legalized in the US
#MeToo movement; solar eclipse crosses the US
COVID-19 pandemic shuts down the world
The name 'girl in red' comes from a text message where a friend referred to her as 'the girl in red' to avoid using her name.
She taught herself music production using the digital audio workstation FL Studio.
She was listed on Forbes' '30 Under 30' list for music in Europe in 2021.
“I'm just writing diary entries and putting melodies to them.”