

1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Georgios was born in 1989, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1989
#1 Movie
Batman
Best Picture
Driving Miss Daisy
#1 TV Show
Roseanne
The world at every milestone
Berlin Wall falls; Tiananmen Square protests
Nelson Mandela elected president of South Africa
Euro currency enters circulation
Hurricane Katrina devastates New Orleans; YouTube launches
iPhone released; Great Recession begins
Deepwater Horizon oil spill; iPad launched
First image of a black hole; Hong Kong protests
“I play for the shirt and the people who believe in me.”