Georgia Frontiere
The flamboyant showwoman who inherited an NFL team and boldly moved it to Los Angeles, becoming one of football's most visible female owners.
1927–2008 (age 81)·American businesswoman·Birthday: November 21·The Greatest Generation
Biography
Georgia Frontiere's life was a blend of sequins and shoulder pads. A dancer, singer, and television personality, her path to the NFL was unconventional. She inherited the majority stake in the Los Angeles Rams after the death of her husband, Carroll Rosenbloom, in 1979. Thrust into the male-dominated world of professional football, she was initially dismissed as a mere figurehead. Frontiere proved her detractors wrong with a stunningly bold move: in 1980, she relocated the franchise to her hometown of St. Louis, a decision that shocked the sports world and made her a hero in Missouri. As owner, she was hands-on and fiercely loyal, known for her emotional presence on the sidelines and her personal relationships with players. Under her tenure, the Rams reached two Super Bowls, winning Super Bowl XXXIV in a thrilling game that vindicated her stewardship and cemented her legacy as a transformative, if controversial, force in the league.
The Greatest Generation
1901–1927
Grew up during the Depression, fought World War II, and built the postwar economic boom. Defined by shared sacrifice, institutional trust, and a belief that hard work and loyalty would be rewarded.
Georgia was born in 1927, placing them squarely in The Greatest Generation. The events that shaped this generation — world wars, depression, and rapid industrialization — shaped the world they entered and the choices available to them.
#1 When Georgia Was Born
The biggest hits of 1927
#1 Movie
Wings
Georgia's Life & Times
The world at every milestone
1927Born
Lindbergh flies solo across the Atlantic; The Jazz Singer premieres
President: Calvin Coolidge"My Blue Heaven" — Gene Austin
1932Started school
Amelia Earhart flies solo across the Atlantic
Gas: $0.18/galPresident: Herbert Hoover"Night and Day" — Fred AstaireBest Picture: Grand Hotel
1940Became a teenager
The Blitz: Germany bombs London
Gas: $0.18/galHome: $2,938Min wage: $0.30/hrPresident: Franklin D. Roosevelt"I'll Never Smile Again" — Tommy DorseyBest Picture: Rebecca
1943Could drive
Allies invade Sicily; Battle of Stalingrad ends
Gas: $0.21/galHome: $3,290Min wage: $0.30/hrPresident: Franklin D. Roosevelt"I've Heard That Song Before" — Harry JamesBest Picture: Casablanca
1945Could vote
WWII ends; atomic bombs dropped on Hiroshima and Nagasaki
Gas: $0.21/galHome: $4,600Min wage: $0.40/hrPresident: Harry S. Truman"Sentimental Journey" — Les Brown & Doris DayBest Picture: The Lost Weekend
1948Turned 21
Israel declares independence; Berlin Blockade begins
Gas: $0.26/galHome: $7,450Min wage: $0.40/hrPresident: Harry S. Truman"Twelfth Street Rag" — Pee Wee HuntBest Picture: Hamlet
1957Turned 30
Sputnik launches the Space Age
Gas: $0.31/galHome: $10,550Min wage: $1.00/hrPresident: Dwight D. Eisenhower"All Shook Up" — Elvis PresleyBest Picture: The Bridge on the River Kwai
1967Turned 40
Summer of Love in San Francisco; first Super Bowl
Gas: $0.33/galHome: $14,250Min wage: $1.40/hrPresident: Lyndon B. Johnson"To Sir, with Love" — LuluBest Picture: In the Heat of the Night
1977Turned 50
Star Wars premieres; Elvis dies
Gas: $0.62/galHome: $31,800Min wage: $2.30/hrPresident: Jimmy Carter"Tonight's the Night" — Rod StewartBest Picture: Annie Hall
1987Turned 60
Black Monday stock market crash
Gas: $0.90/galHome: $72,400Min wage: $3.35/hrPresident: Ronald Reagan"Walk Like an Egyptian" — The BanglesBest Picture: The Last Emperor
1997Turned 70
Princess Diana dies in Paris car crash; Harry Potter published
Gas: $1.23/galHome: $104,100Min wage: $5.15/hrPresident: Bill Clinton"Candle in the Wind 1997" — Elton JohnBest Picture: Titanic
2007Turned 80
iPhone released; Great Recession begins
Gas: $2.80/galHome: $172,600Min wage: $5.85/hrPresident: George W. Bush"Irreplaceable" — BeyonceBest Picture: No Country for Old Men
2008Died at 81
Barack Obama elected first Black US president; financial crisis
Gas: $3.27/galHome: $153,100Min wage: $6.55/hrPresident: George W. Bush"Low" — Flo RidaBest Picture: Slumdog Millionaire
Key Achievements
- As majority owner, moved the NFL's Rams from Los Angeles to St. Louis in 1995, a hugely consequential franchise relocation.
- Owned the Rams team that won Super Bowl XXXIV in the 1999 season.
- Became one of the first female majority owners in NFL history, presiding over the team for nearly three decades.
Did You Know?
She was a chorus line dancer and a singer, performing with stars like Johnny Carson and Dinah Shore.
She was married seven times, including to actor and director Barry Coe and Rams owner Carroll Rosenbloom.
She founded the St. Louis Symphony's 'Georgia Frontiere Gala' which raised millions for the orchestra.
She was a licensed pilot.
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