George Steinbrenner
A volcanic, win-at-all-costs owner who turned the New York Yankees into a billion-dollar empire and a perpetual headline.
1930–2010 (age 80)·American businessman·Birthday: July 4·The Silent Generation
Biography
George Steinbrenner bought the New York Yankees in 1973, inheriting a team that had slipped from its glory years. He poured money into free agency, signing Catfish Hunter and Reggie Jackson in deals that reset the sport's financial landscape. He fired and rehired Billy Martin multiple times, cycled through managers at a relentless pace, and drew two suspensions from baseball commissioners. His outbursts became the stuff of clubhouse legend. But the method in his chaos produced seven World Series championships. He turned the Yankees from a faded franchise into a global commercial machine. Off the field, he gave millions to charities and hospitals. On it, he demanded victory and tolerated nothing less. His presence in the Bronx was a storm that never passed.
The Silent Generation
1928–1945
Born between the Depression and the end of WWII. Too young to fight, old enough to remember. They became the conformist middle managers of the 1950s — and the civil rights leaders who quietly dismantled Jim Crow.
George was born in 1930, placing them squarely in The Silent Generation. The events that shaped this generation — world wars, depression, and rapid industrialization — shaped the world they entered and the choices available to them.
#1 When George Was Born
The biggest hits of 1930
#1 Movie
All Quiet on the Western Front
Best Picture
All Quiet on the Western Front
George's Life & Times
The world at every milestone
1930Born
Pluto discovered
Gas: $0.20/galHome: $3,510President: Herbert Hoover"Body and Soul" — Paul WhitemanBest Picture: All Quiet on the Western Front
1935Started school
Social Security Act signed into law
Gas: $0.19/galHome: $3,450President: Franklin D. Roosevelt"Cheek to Cheek" — Fred AstaireBest Picture: Mutiny on the Bounty
1943Became a teenager
Allies invade Sicily; Battle of Stalingrad ends
Gas: $0.21/galHome: $3,290Min wage: $0.30/hrPresident: Franklin D. Roosevelt"I've Heard That Song Before" — Harry JamesBest Picture: Casablanca
1946Could drive
United Nations holds its first General Assembly
Gas: $0.21/galHome: $5,150Min wage: $0.40/hrPresident: Harry S. Truman"Prisoner of Love" — Perry ComoBest Picture: The Best Years of Our Lives
1948Could vote
Israel declares independence; Berlin Blockade begins
Gas: $0.26/galHome: $7,450Min wage: $0.40/hrPresident: Harry S. Truman"Twelfth Street Rag" — Pee Wee HuntBest Picture: Hamlet
1951Turned 21
First color TV broadcast in the US
Gas: $0.27/galHome: $7,925Min wage: $0.75/hrPresident: Harry S. Truman"Too Young" — Nat King ColeBest Picture: An American in Paris
1960Turned 30
Kennedy-Nixon debates become first televised presidential debates
Gas: $0.31/galHome: $11,900Min wage: $1.00/hrPresident: Dwight D. Eisenhower"Theme from A Summer Place" — Percy FaithBest Picture: The Apartment
1970Turned 40
First Earth Day; The Beatles break up
Gas: $0.36/galHome: $17,000Min wage: $1.60/hrPresident: Richard Nixon"Bridge over Troubled Water" — Simon & GarfunkelBest Picture: Patton
1980Turned 50
John Lennon shot and killed in New York
Gas: $1.19/galHome: $47,200Min wage: $3.10/hrPresident: Jimmy Carter"Call Me" — BlondieBest Picture: Ordinary People
1990Turned 60
Hubble Space Telescope launched; Germany reunifies
Gas: $1.15/galHome: $79,100Min wage: $3.80/hrPresident: George H.W. Bush"Hold On" — Wilson PhillipsBest Picture: Dances with Wolves
2000Turned 70
Y2K passes without incident; contested Bush-Gore election
Gas: $1.51/galHome: $119,600Min wage: $5.15/hrPresident: Bill Clinton"Breathe" — Faith HillBest Picture: Gladiator
2010Turned 80
Deepwater Horizon oil spill; iPad launched
Gas: $2.79/galHome: $147,800Min wage: $7.25/hrPresident: Barack Obama"Tik Tok" — KeshaBest Picture: The King's Speech
Key Achievements
- As principal owner of the New York Yankees from 1973 to 2010, the team won seven World Series championships.
- His aggressive pursuit of free agents like Reggie Jackson revolutionized player acquisition and salary structures in baseball.
- Oversaw the construction of the new Yankee Stadium, which opened in 2009.
- Built the Yankees into one of the most valuable sports franchises in the world.
Did You Know?
He produced the Broadway plays "Applause" and "Legends" through his company, and the film "The Spy Who Loved Me."
He was an assistant football coach at Northwestern and Purdue universities before entering business.
His shipping company, American Ship Building, was a major Great Lakes contractor.
He was suspended from baseball twice: once for illegal campaign contributions and once for hiring a gambler to dig up dirt on a player.
“Winning is the most important thing in my life, after breathing. Breathing first, winning next.”
