

A fiercely determined British driver who climbed from junior formulas to a Mercedes race seat, claiming his first Grand Prix win in dramatic fashion.
George Russell's ascent in Formula One has been marked by a blend of sheer speed and strategic patience. A product of the British karting scene, he dominated the junior formulas, winning championships in GP3 and Formula 2 in consecutive years. His F1 debut came with the struggling Williams team in 2019, where for three seasons his standout qualifying performances—often dragging the car into positions it didn't belong—earned him the nickname 'Mr. Saturday.' A one-off drive for Mercedes in 2020, substituting for an ill Lewis Hamilton, resulted in a near-victory, proving he could compete at the very front. Promoted to a full-time Mercedes seat in 2022, he secured his maiden Grand Prix victory in Brazil that same year, announcing his arrival as a top-tier contender in the sport's new era.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
George was born in 1998, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1998
#1 Movie
Saving Private Ryan
Best Picture
Shakespeare in Love
#1 TV Show
Seinfeld
The world at every milestone
Google founded; Clinton impeachment
US invades Iraq; Human Genome Project completed
Osama bin Laden killed; Arab Spring sweeps the Middle East
Russia annexes Crimea; Ebola outbreak in West Africa
Donald Trump elected president; Brexit vote
First image of a black hole; Hong Kong protests
He is a founding investor and shareholder of the BWT Alpine F1 Team.
He served as a director of the Grand Prix Drivers' Association (GPDA).
He tested for the Mercedes F1 team while still a teenager, as part of their junior driver program.
His brother, Benjy Russell, is a professional racing driver in sim racing and esports.
“I'm here to win. I'm not here to finish second or third.”