

The energetic voice of Edmonton hockey for decades, turning post-game interviews into must-watch theater of the absurd.
In the often-serious world of sports broadcasting, Gene Principe operates on a different frequency—one fueled by dad jokes, elaborate puns, and an unshakeable grin. As the rinkside reporter and host for Sportsnet's Edmonton Oilers coverage, Principe has become as much a part of the team's fabric as the oil drop on the jersey. His broadcasts are a unique blend: he can dissect a power-play failure with sharp insight, then immediately pivot to asking a 6'4" defenseman about his Halloween costume with genuine, disarming curiosity. This approach has disarmed players for years, leading to the candid, often hilarious interviews that are his trademark. More than just a reporter, Principe is a community touchstone, his familiar presence a constant through seasons of playoff runs and rebuilding years. He understands his role isn't just to report the score, but to capture the personality of the team and the city that lives and dies with it.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Gene was born in 1967, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1967
#1 Movie
The Jungle Book
Best Picture
In the Heat of the Night
#1 TV Show
The Andy Griffith Show
The world at every milestone
Summer of Love in San Francisco; first Super Bowl
Watergate break-in; last Apollo Moon mission
John Lennon shot and killed in New York
Internet adopts TCP/IP, creating the modern internet
Live Aid concerts raise money for Ethiopian famine
Pan Am Flight 103 bombed over Lockerbie
Princess Diana dies in Paris car crash; Harry Potter published
iPhone released; Great Recession begins
#MeToo movement; solar eclipse crosses the US
He is a trained pianist and often incorporates music into his feature segments.
Before joining Sportsnet, he worked as a news and sports reporter for CTV in Saskatoon.
He is an avid runner and has completed several marathons.
His interview with a young Connor McDavid, asking about McDavid's favorite type of pie, became an instant viral moment in Canada.
“If you can't be good, be memorable, and if you can't be memorable, make a pun.”