

An Oakland-bred rapper who fused a retro, James Dean aesthetic with slick production to define a strand of 2010s hip-hop cool.
Gerald Gillum, known as G-Eazy, crafted his career from the ground up in the Bay Area music scene. While studying at Loyola University New Orleans, he was not just a student but a hustling performer and producer, selling CDs out of his backpack and building a local following. His breakthrough was a masterclass in independent hustle; the 2014 album 'These Things Happen' blended moody, sample-driven beats with his laid-back, precise flow and tales of late-night ambition, landing at number three on the Billboard 200. Hits like "I Mean It" and the massive Bebe Rexha collaboration "Me, Myself & I" turned him into a mainstream fixture, a poster boy for a specific, sleekly produced hip-hop sound. His persona—slicked-back hair, leather jackets, and a cool detachment—became as recognizable as his music. While later albums navigated personal turmoil and the pressures of fame, G-Eazy's legacy is rooted in that self-made ascent, proving the power of a distinct visual and sonic brand in the digital age.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
G-Eazy was born in 1989, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1989
#1 Movie
Batman
Best Picture
Driving Miss Daisy
#1 TV Show
Roseanne
The world at every milestone
Berlin Wall falls; Tiananmen Square protests
Nelson Mandela elected president of South Africa
Euro currency enters circulation
Hurricane Katrina devastates New Orleans; YouTube launches
iPhone released; Great Recession begins
Deepwater Horizon oil spill; iPad launched
First image of a black hole; Hong Kong protests
He produced early tracks for artists like Lil Wayne and Snoop Dogg while still in college.
G-Eazy is a distant relative of former U.S. President Gerald Ford.
He directed the music video for his song "Sad Boy" and has creative input on most of his visual projects.
Before his fame, he worked as a disc jockey for college parties and local events in New Orleans.
“"I’m from the Bay Area, where the culture is so rich and the history is so deep."”