

A hometown hero who earned the nickname 'the Mayor' for his local popularity before becoming a respected NBA player and innovative coach.
Fred Hoiberg's story is woven into the fabric of Ames, Iowa. He wasn't just a local kid who made good; he became a beloved figure at Iowa State University, where his court savvy and clutch shooting earned him the enduring moniker 'the Mayor.' His professional journey took him through a solid decade in the NBA, known as a sharp-shooting wing for the Pacers, Bulls, and Timberwolves. After hanging up his sneakers, Hoiberg transitioned smoothly into the front office before returning to the bench. His coaching philosophy, marked by a fast-paced, analytical offense, found its first major stage back at his alma mater, Iowa State, where he revitalized the program. Later, he took his system to the Chicago Bulls, navigating the pressures of the league, before returning to the collegiate ranks to lead Nebraska, aiming to build another winner from the ground up.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Fred was born in 1972, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1972
#1 Movie
The Godfather
Best Picture
The Godfather
#1 TV Show
All in the Family
The world at every milestone
Watergate break-in; last Apollo Moon mission
Star Wars premieres; Elvis dies
Live Aid concerts raise money for Ethiopian famine
Pan Am Flight 103 bombed over Lockerbie
Hubble Space Telescope launched; Germany reunifies
European Union officially established
Euro currency enters circulation
Curiosity rover lands on Mars; Sandy Hook shooting
Russia invades Ukraine; Queen Elizabeth II dies
His grandfather, Jerry Bush, was the head men's basketball coach at the University of Nebraska from 1954 to 1963.
He underwent open-heart surgery in 2005 to repair an enlarged aortic root, a condition discovered during an NBA physical.
Hoiberg led the NBA in three-point shooting percentage during the 2004-05 season, making 48.3% of his attempts.
“I always played with a chip on my shoulder, proving I belonged on the court.”