

A coca farmer turned president who reshaped Bolivia by empowering its long-suppressed indigenous majority and defying Western economic powers.
Born into an Aymara family in the windswept altiplano, Evo Morales herded llamas before finding his voice as a union organizer for coca growers. His rise from peasant activist to political force was fueled by a potent mix of socialist ideology and indigenous identity, challenging the traditional elites who had long governed Bolivia. In 2006, he became the nation's first indigenous head of state, a seismic shift in a country where native peoples had been marginalized for centuries. His presidency nationalized key hydrocarbon resources, funneling wealth into social programs that reduced poverty, and he championed a new constitution recognizing Bolivia as a plurinational state. His nearly 14-year rule, ended by contentious protests and military pressure, remains a polarizing chapter, celebrated for its social inclusion yet criticized for its authoritarian tendencies and environmental contradictions.
1946–1964
The largest generation in history at the time. Shaped by postwar prosperity, the Vietnam War, the sexual revolution, and Watergate. They questioned every institution their parents built — then ran them.
Evo was born in 1959, placing them squarely in the Baby Boomers. The events that shaped this generation — postwar prosperity, civil rights, Vietnam, and the counterculture — shaped the world they entered and the choices available to them.
The biggest hits of 1959
#1 Movie
Ben-Hur
Best Picture
Ben-Hur
#1 TV Show
Gunsmoke
The world at every milestone
Fidel Castro takes power in Cuba
Civil Rights Act signed; Beatles arrive in America
Watergate break-in; last Apollo Moon mission
Fall of Saigon ends the Vietnam War
Star Wars premieres; Elvis dies
John Lennon shot and killed in New York
Berlin Wall falls; Tiananmen Square protests
Columbine shooting; Y2K panic builds
Michael Jackson dies; Bitcoin created
First image of a black hole; Hong Kong protests
He was a talented soccer player in his youth and later served as president of a Bolivian football club.
Morales is an avid basketball player and had a court installed at the presidential palace.
He once undertook a 5-day hunger strike as a protest tactic while in office.
His official presidential title included the indigenous honorific 'Ap Mallku', meaning 'supreme leader'.
““I believe only in the power of the people.””