
She revolutionized The Wiggles as their first female star, captivating a global audience with her yellow bow and quiet charm before building her own whimsical empire.
Emma Watkins put on the yellow skivvy in 2013, becoming the first permanent female member of The Wiggles. This move modernized the Australian children's entertainment franchise for a new era. Her background in dance and Australian Sign Language (she holds a degree in the subject) brought inclusive energy to performances. The character 'Emma,' with her polka-dot bow and gentle demeanor, inspired a fervent fan base. She launched a solo spin-off, 'Emma!,' then departed the group in 2021 to create 'Emma Memma,' a persona focused on music, bright visuals, and sign language. This venture produced an ARIA-winning album. Born in 1989, Watkins proved her ability to succeed as a creative force on her own terms.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Emma was born in 1989, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1989
#1 Movie
Batman
Best Picture
Driving Miss Daisy
#1 TV Show
Roseanne
The world at every milestone
Berlin Wall falls; Tiananmen Square protests
Nelson Mandela elected president of South Africa
Euro currency enters circulation
Hurricane Katrina devastates New Orleans; YouTube launches
iPhone released; Great Recession begins
Deepwater Horizon oil spill; iPad launched
First image of a black hole; Hong Kong protests
She is a trained dancer in ballet, tap, and jazz.
She has a keen interest in costume design and has created many of her own stage outfits.
She uses her platform to promote awareness and use of Australian Sign Language (Auslan).
She was diagnosed with endometriosis and has spoken publicly about her experience to raise awareness.
“I wanted to show that anyone can wear the skivvy and bring joy to children.”