

A digital activist who coined the term 'filter bubble' to warn the world how personalized algorithms secretly shape our view of reality.
Eli Pariser grew up in the optimistic early days of the web, believing it would be a great democratizing force. His work at the helm of MoveOn.org proved the power of online mobilization for political action. But a pivotal moment came when he noticed his conservative friends' posts disappearing from his Facebook feed. This observation led to his seminal book, *The Filter Bubble*, which argued that the internet's drive toward personalization was creating isolated, self-reinforcing streams of information that eroded common ground. The term entered the global lexicon, framing debates about social media, politics, and society. Pariser didn't just diagnose the problem; through co-founding ventures like Upworthy and Avaaz, he has continually experimented with ways to use technology to connect people to important ideas and to each other.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Eli was born in 1980, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1980
#1 Movie
The Empire Strikes Back
Best Picture
Ordinary People
#1 TV Show
Dallas
The world at every milestone
John Lennon shot and killed in New York
Live Aid concerts raise money for Ethiopian famine
European Union officially established
Dolly the sheep cloned
Google founded; Clinton impeachment
September 11 attacks transform the world
Deepwater Horizon oil spill; iPad launched
COVID-19 pandemic shuts down the world
He was a child chess prodigy and at one point was the top-ranked player in the state of Maine for his age.
He dropped out of college to work on MoveOn.org full-time.
His TED Talk on filter bubbles has been viewed millions of times.
“The filter bubble is your own personal, unique universe of information that you live in online.”