

A Norwegian creative whirlwind who transformed bright, chaotic cartoons into a global children's media empire.
Øistein Kristiansen, who once worked under the memorable alias Einstein, is a force of cheerful chaos. Emerging from Norway's design scene, his signature style—a riot of neon colors and gleefully distorted characters—felt like a sugar rush on paper. This wasn't just art for galleries; it was a visual language built for engagement. With a sharp entrepreneurial mind, he co-founded Earthtree Media, turning that vibrant aesthetic into a factory of joy for kids worldwide. His cartoons and designs became the backbone of television programming for giants like Nickelodeon in Asia, and he stepped in front of the camera himself, hosting shows that encouraged children to draw and create. Kristiansen's career is a masterclass in building a brand from a single, explosive idea, proving that a pen and a wildly imaginative palette can build bridges across continents.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Einstein was born in 1965, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1965
#1 Movie
The Sound of Music
Best Picture
The Sound of Music
#1 TV Show
Bonanza
The world at every milestone
US sends combat troops to Vietnam
First Earth Day; The Beatles break up
First test-tube baby born
MTV launches; first Space Shuttle flight; AIDS identified
Internet adopts TCP/IP, creating the modern internet
Challenger disaster; Chernobyl nuclear meltdown
Oklahoma City bombing; Windows 95 released
Hurricane Katrina devastates New Orleans; YouTube launches
Paris climate agreement; same-sex marriage legalized in the US
AI agents go mainstream
He changed his professional name from his birth name, Øistein Kristiansen, to 'Einstein' as an artist alias early in his career.
His work often features fantastical animals and characters with exaggerated, drooping features.
He has authored and illustrated numerous children's activity books focused on drawing and creativity.
He is a frequent speaker and workshop leader at educational and creative conferences for youth.
“My drawings are a party for your eyes, and everyone is invited.”