
She transformed a viral family name into a distinct pop career and mental health advocacy, navigating fame's pressures with candor.
Dixie D'Amelio launched a music career with her debut single 'Be Happy,' which reflected the anxiety accompanying her online life. She co-founded 'The D'Amelio Show,' a reality series exposing the realities of influencer existence, and became a vocal advocate for mental health, discussing the toll of constant scrutiny. Born in Connecticut, her family's move to Los Angeles established them as a social media dynasty. She built a brand acknowledging the complexity of modern fame beyond the likes.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Dixie was born in 2001, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 2001
#1 Movie
Harry Potter and the Sorcerer's Stone
Best Picture
A Beautiful Mind
#1 TV Show
Survivor
The world at every milestone
September 11 attacks transform the world
Twitter launches; Pluto reclassified as dwarf planet
Russia annexes Crimea; Ebola outbreak in West Africa
#MeToo movement; solar eclipse crosses the US
First image of a black hole; Hong Kong protests
Russia invades Ukraine; Queen Elizabeth II dies
She is a trained competitive dancer, having danced for over a decade before finding social media fame.
Dixie and her sister Charli are the first TikTok stars to be featured in a Super Bowl commercial (for Chipotle in 2020).
She voiced a character in the animated film 'StarDog and TurboCat'.
She has a pet French Bulldog named Bear.
“I think it's important to show that not everything is perfect, because it's not.”