
A Brazilian jiu-jitsu prodigy who crossed into MMA and became equally known for his online provocations and rivalry with Logan Paul.
Dillon Danis won major Brazilian jiu-jitsu tournaments as a young black belt under Marcelo Garcia, then became a training partner and friend of UFC superstar Conor McGregor. This connection catapulted him into the combat sports spotlight. His transition to mixed martial arts was slow, punctuated by injuries, but his fights drew attention for confident, often brash pre-fight talk. His public persona expanded beyond fighting: he is a central figure in the streaming collective AMP and ignited the 'Fanum tax' social media phenomenon—a joking term for taking a friend's food. In 2023, he boxed YouTube star Logan Paul in a major crossover event, losing but solidifying his role as a digital-age combat sports personality.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Dillon was born in 1993, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1993
#1 Movie
Jurassic Park
Best Picture
Schindler's List
#1 TV Show
60 Minutes
The world at every milestone
European Union officially established
Google founded; Clinton impeachment
Twitter launches; Pluto reclassified as dwarf planet
Michael Jackson dies; Bitcoin created
Osama bin Laden killed; Arab Spring sweeps the Middle East
Russia annexes Crimea; Ebola outbreak in West Africa
ChatGPT goes mainstream; Israel-Hamas war begins
He served as a primary grappling coach for Conor McGregor ahead of McGregor's 2016 fight against Nate Diaz.
His professional MMA debut in 2018 ended in a first-round submission victory via toe hold.
The term 'Fanum tax' he popularized became a widespread internet meme, even referenced by mainstream brands.
He was suspended from Twitter (now X) in 2023 for sharing unauthorized private images.
“I'm here to submit people and make money, that's it.”