

A rapper who rode the viral, menacing energy of a single chart-topping hit into the orbit of hip-hop's biggest stars.
Sidney Royel Selby III exploded out of Brooklyn with a sound that was raw, chaotic, and perfectly timed for the internet age. His breakout track 'Panda,' with its distorted 808s and frantic ad-libs, became a viral phenomenon in 2015, climbing to number one on the Billboard Hot 100. The song's success was a rocket ship, quickly landing him a deal with Kanye West's GOOD Music label and a featured spot on West's 'The Life of Pablo' album. Desiigner's subsequent releases, including the atmospheric 'Tiimmy Turner,' struggled to replicate that initial massive impact, cementing a public narrative. His career represents the modern trajectory of digital fame: instantaneous, overwhelming, and defined by a singular cultural moment.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Desiigner was born in 1997, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1997
#1 Movie
Titanic
Best Picture
Titanic
#1 TV Show
ER
The world at every milestone
Princess Diana dies in Paris car crash; Harry Potter published
Euro currency enters circulation
Deepwater Horizon oil spill; iPad launched
Edward Snowden reveals NSA surveillance programs
Paris climate agreement; same-sex marriage legalized in the US
Royal wedding of Harry and Meghan; Parkland shooting
He was only 18 years old when 'Panda' topped the charts.
The music video for 'Panda' was filmed in his Brooklyn neighborhood.
He is a distant relative of musician Selena Quintanilla through his father's side.
He performed 'Panda' on stage with Kanye West during the Saint Pablo Tour.
“I make music for the turn-up, for the energy, for the moment.”