
A dominant and volatile force at center, his All-Star talent and complex career arc made him one of the NBA's most compelling figures of the 2010s.
DeMarcus Cousins was drafted fifth overall by the Sacramento Kings in 2010. The Kentucky product averaged 20 points and 10 rebounds nightly, a bruising low-post scorer with surprising passing vision. He earned four consecutive All-Star selections from 2015 to 2018. A torn Achilles in 2018 and a torn ACL in 2019 derailed his prime. He joined the Los Angeles Lakers in 2020 and contributed to their championship run, though he was waived before the playoffs. His journey included technical fouls, franchise frustrations, and a subsequent odyssey across multiple teams. Cousins' peak was spectacular and tragically brief.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
DeMarcus was born in 1990, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1990
#1 Movie
Home Alone
Best Picture
Dances with Wolves
#1 TV Show
Roseanne
The world at every milestone
Hubble Space Telescope launched; Germany reunifies
Oklahoma City bombing; Windows 95 released
US invades Iraq; Human Genome Project completed
Twitter launches; Pluto reclassified as dwarf planet
Barack Obama elected first Black US president; financial crisis
Osama bin Laden killed; Arab Spring sweeps the Middle East
COVID-19 pandemic shuts down the world
He earned the nickname 'Boogie' from a youth football coach who said he had 'boogie in his feet.'
Cousins and fellow big man Anthony Davis were teammates at Kentucky, with the New Orleans Pelicans, and with the Los Angeles Lakers.
He led the NBA in technical fouls during three separate seasons.
In 2018, he became the first player in over 40 years to record a triple-double with at least 40 points and 20 rebounds.
“I'm not here to make friends. I'm here to win.”