

A versatile NFL running back who later traded the end zone for the broadcast booth and a surprising run for the U.S. Senate.
Craig James first made his name as part of the legendary 'Pony Express' backfield at Southern Methodist University, a high-flying act that captured the national spotlight. Drafted by the New England Patriots, he became a reliable and versatile professional, known for his pass-catching ability as much as his rushing. After a stint in the upstart USFL, he smoothly transitioned to television, becoming a familiar face on ESPN and ABC as a college football analyst. His confident, sometimes blunt commentary style made him a polarizing figure. In a dramatic career pivot, he leveraged his Texas fame to launch a Republican campaign for the U.S. Senate in 2012, a bid that ended in the primary but cemented his identity as a sports figure unafraid to step into the political arena.
1946–1964
The largest generation in history at the time. Shaped by postwar prosperity, the Vietnam War, the sexual revolution, and Watergate. They questioned every institution their parents built — then ran them.
Craig was born in 1961, placing them squarely in the Baby Boomers. The events that shaped this generation — postwar prosperity, civil rights, Vietnam, and the counterculture — shaped the world they entered and the choices available to them.
The biggest hits of 1961
#1 Movie
101 Dalmatians
Best Picture
West Side Story
#1 TV Show
Wagon Train
The world at every milestone
Yuri Gagarin becomes the first human in space
Star Trek premieres on television
Nixon resigns the presidency
Star Wars premieres; Elvis dies
Iran hostage crisis begins; Three Mile Island accident
Michael Jackson releases Thriller
Soviet Union dissolves; World Wide Web goes public
September 11 attacks transform the world
Osama bin Laden killed; Arab Spring sweeps the Middle East
January 6 Capitol breach; COVID vaccines roll out globally
He and Eric Dickerson both rushed for over 1,600 yards for SMU in the 1982 season.
He was involved in a much-publicized on-air controversy with colleague Jon Gruden during a 2011 broadcast.
His son, Adam James, played football at Texas Tech and was at the center of the coaching controversy involving Mike Leach.
He was a color commentator for the first-ever broadcast of the Arena Football League on ESPN in 1987.
“We weren't just a backfield; we were an event that changed the game.”