

1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Coco was born in 2009, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 2009
#1 Movie
Avatar
Best Picture
The Hurt Locker
#1 TV Show
American Idol
The world at every milestone
Michael Jackson dies; Bitcoin created
Russia annexes Crimea; Ebola outbreak in West Africa
Russia invades Ukraine; Queen Elizabeth II dies
AI agents go mainstream
“I just want to land my tricks clean and keep skating every day.”