
A K-pop superstar who leveraged his immense fame into dedicated global philanthropy, becoming a voice for UNICEF across East Asia.
Choi Si-won debuted in 2005 as a member of Super Junior, the South Korean boy band that released the hit 'Sorry, Sorry.' His polished looks and calm demeanor drew fans, but he built a second career as an actor in television dramas and films, showing range that surprised critics. In 2015, UNICEF appointed him a Special Representative. He traveled to refugee camps and disaster zones, advocating for children's rights with sincerity. Rather than let fame narrow his focus, Siwon consistently directed attention to the wider world.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Choi was born in 1986, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1986
#1 Movie
Top Gun
Best Picture
Platoon
#1 TV Show
The Cosby Show
The world at every milestone
Challenger disaster; Chernobyl nuclear meltdown
Soviet Union dissolves; World Wide Web goes public
Columbine shooting; Y2K panic builds
Euro currency enters circulation
Indian Ocean tsunami kills over 230,000
iPhone released; Great Recession begins
Donald Trump elected president; Brexit vote
He is known for his devout Christian faith and has publicly spoken about its importance in his life.
His father is the former CEO of Boryung Medience, a major Korean pharmaceutical company.
He is a longtime ambassador for the Italian fashion brand Armani.
“My faith gives me strength, but my work demands my discipline.”