

A self-made mogul who built a $100 million empire by insuring America's independent truckers, then turned her focus to philanthropy.
Cheryl Womack saw opportunity where others saw risk. In the 1970s, she identified a gap in the market: independent truckers, the backbone of American freight, struggled to get affordable insurance. From her base in Kansas City, she founded VCW and the National Association of Independent Truckers, Inc., creating a tailored service that offered them coverage and advocacy. She grew the venture into a powerhouse, eventually selling it for a fortune. Womack then pivoted seamlessly from business to benevolence, becoming a transformative philanthropist in the Kansas City region. Her giving is personal and strategic, often honoring her family, like the $2 million donation to name the University of Kansas's Arrocha Ballpark after her father. Her story is one of sharp commercial insight followed by a deep commitment to community.
1946–1964
The largest generation in history at the time. Shaped by postwar prosperity, the Vietnam War, the sexual revolution, and Watergate. They questioned every institution their parents built — then ran them.
Cheryl was born in 1950, placing them squarely in the Baby Boomers. The events that shaped this generation — postwar prosperity, civil rights, Vietnam, and the counterculture — shaped the world they entered and the choices available to them.
The biggest hits of 1950
#1 Movie
Cinderella
Best Picture
All About Eve
#1 TV Show
Texaco Star Theatre
The world at every milestone
Korean War begins
Rosa Parks refuses to give up her bus seat
JFK assassinated in Dallas; Martin Luther King's 'I Have a Dream' speech
Star Trek premieres on television
Martin Luther King Jr. and Robert Kennedy assassinated
Voting age lowered to 18 in the US
John Lennon shot and killed in New York
Hubble Space Telescope launched; Germany reunifies
Y2K passes without incident; contested Bush-Gore election
Deepwater Horizon oil spill; iPad launched
COVID-19 pandemic shuts down the world
Her father, Demostenes Arrocha, was a Panamanian baseball player, inspiring her gift for the ballpark.
She is known for her private nature despite her significant public business and philanthropic impact.
Her success came in the male-dominated industries of trucking and insurance.
“I built a company by solving a real problem for the man with the rig.”