Caspar Lee
A YouTube pioneer who turned his early internet fame into a savvy media and investment portfolio, landing on Forbes' 30 Under 30 list.
Born 1994 (age 32)·British-South African YouTuber·Birthday: April 24·Millennials
Biography
Caspar Lee, born in South Africa and raised in the UK, emerged as a defining personality of YouTube's first wave of creators. Starting his channel as a teenager, he built a massive following with his energetic, self-deprecating comedy sketches and vlogs, often collaborating with friends like Joe Sugg. His success was never just about views; he possessed a sharp business instinct that saw him co-found the influencer marketing agency Influencer in 2017, helping to professionalize the then-nascent industry. This move, alongside strategic investments in tech and consumer brands, marked his evolution from internet entertainer to a serious player in the media landscape. His recognition by Forbes cemented his status as someone who understood the value of digital influence long before it became a mainstream currency.
Millennials
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Caspar was born in 1994, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
#1 When Caspar Was Born
The biggest hits of 1994
#1 Movie
The Lion King
Best Picture
Forrest Gump
#1 TV Show
Seinfeld
Caspar's Life & Times
The world at every milestone
1994Born
Nelson Mandela elected president of South Africa
Gas: $1.11/galHome: $90,400Min wage: $4.25/hrPresident: Bill Clinton"The Sign" — Ace of BaseBest Picture: Forrest Gump
1999Started school
Columbine shooting; Y2K panic builds
Gas: $1.17/galHome: $113,900Min wage: $5.15/hrPresident: Bill Clinton"Believe" — CherBest Picture: American Beauty
2007Became a teenager
iPhone released; Great Recession begins
Gas: $2.80/galHome: $172,600Min wage: $5.85/hrPresident: George W. Bush"Irreplaceable" — BeyonceBest Picture: No Country for Old Men
2010Could drive
Deepwater Horizon oil spill; iPad launched
Gas: $2.79/galHome: $147,800Min wage: $7.25/hrPresident: Barack Obama"Tik Tok" — KeshaBest Picture: The King's Speech
2012Could vote
Curiosity rover lands on Mars; Sandy Hook shooting
Gas: $3.64/galHome: $143,200Min wage: $7.25/hrPresident: Barack Obama"Somebody That I Used to Know" — GotyeBest Picture: Argo
2015Turned 21
Paris climate agreement; same-sex marriage legalized in the US
Gas: $2.43/galHome: $171,900Min wage: $7.25/hrPresident: Barack Obama"Uptown Funk" — Mark Ronson ft. Bruno MarsBest Picture: Spotlight
2024Turned 30
AI reshapes industries; Paris Olympics
Gas: $3.31/galHome: $372,000Min wage: $7.25/hrPresident: Joe Biden"Espresso" — Sabrina CarpenterBest Picture: Anora
2026Age 32 today
Gas: $3.91/galPresident: Donald Trump
Key Achievements
- Named to the Forbes 30 Under 30 list in 2020 for his impact on media and advertising.
- Co-founded the influencer marketing agency Influencer, which works with major global brands.
- Built one of the earliest and most subscribed YouTube channels, amassing millions of followers in the platform's formative years.
Did You Know?
He was born in Johannesburg, South Africa, and moved to the United Kingdom as a child.
He and his mother once ran a small business selling handmade beaded jewelry.
He made a cameo appearance in the 2015 film 'The SpongeBob Movie: Sponge Out of Water'.
“I just film my life and hope people find it funny.”
