

A methodical pressure fighter from Mexico, he systematically conquered four weight classes to become his era's top boxer.
Saúl 'Canelo' Álvarez emerged from the modest streets of Guadalajara not as a flashy knockout artist, but as a technician with preternatural composure. Turning professional at 15, he carried the hopes of a nation on his freckled shoulders. His rise was calculated, moving up in weight and taking on increasingly dangerous challenges. The defining chapter came after a sole defeat to Floyd Mayweather, a lesson he absorbed to become a more complete fighter. Canelo's pursuit of undisputed status at super middleweight was a masterclass in ambition, as he cleared out the division's champions one by one. With a punishing body attack and an almost impervious defense, he built a resume that favors elite competition over easy nights. He represents a modern boxing powerhouse, a brand and an athlete who commands the sport's biggest stages.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Canelo was born in 1990, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1990
#1 Movie
Home Alone
Best Picture
Dances with Wolves
#1 TV Show
Roseanne
The world at every milestone
Hubble Space Telescope launched; Germany reunifies
Oklahoma City bombing; Windows 95 released
US invades Iraq; Human Genome Project completed
Twitter launches; Pluto reclassified as dwarf planet
Barack Obama elected first Black US president; financial crisis
Osama bin Laden killed; Arab Spring sweeps the Middle East
COVID-19 pandemic shuts down the world
His nickname 'Canelo' is Spanish for 'cinnamon', referring to his red hair.
He is one of very few major boxing champions who is naturally right-handed but fights from a southpaw stance.
He owns a professional baseball team in Mexico, the Guadalajara Mariachis.
“I like a challenge. I like being in that kind of fight. That’s when you see who you really are.”