

A basketball player whose underdog journey from undrafted prospect to clutch Lakers starter is a story of relentless self-belief and crafty skill.
Austin Reaves’s path to the NBA spotlight was anything but guaranteed. Overlooked by major college programs, he honed his game at Wichita State before a standout final season at Oklahoma. Even then, he went undrafted in 2021, a setback that only fueled his determination. The Los Angeles Lakers took a chance, and Reaves seized it with a combination of high basketball IQ, deceptive playmaking, and a fearlessness in big moments that belied his rookie status. He quickly became a fan favorite at Crypto.com Arena, earning the nickname 'Hillbilly Kobe' for his rural Arkansas roots and penchant for clutch shots. His game is defined by savvy off-ball movement, clever drawing of fouls, and a passing vision that makes him more than just a shooter. Reaves’s ascent from a two-way contract to a key starter on a historic franchise is a testament to the power of skill development and mental toughness in the modern NBA.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Austin was born in 1998, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1998
#1 Movie
Saving Private Ryan
Best Picture
Shakespeare in Love
#1 TV Show
Seinfeld
The world at every milestone
Google founded; Clinton impeachment
US invades Iraq; Human Genome Project completed
Osama bin Laden killed; Arab Spring sweeps the Middle East
Russia annexes Crimea; Ebola outbreak in West Africa
Donald Trump elected president; Brexit vote
First image of a black hole; Hong Kong protests
He grew up in Newark, Arkansas, a rural town with a population of around 1,200 people.
His older brother, Spencer, also played college basketball and professionally overseas.
He wore jersey number 15 in honor of his grandfather, who passed away at age 15.
He is known for his distinctive pre-game shooting routine, which involves a series of dribbles and a behind-the-back move.
“I’ve always had a chip on my shoulder. That’s just how I’m wired.”