

1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Augusto was born in 1983, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1983
#1 Movie
Return of the Jedi
Best Picture
Terms of Endearment
#1 TV Show
60 Minutes
The world at every milestone
Internet adopts TCP/IP, creating the modern internet
Pan Am Flight 103 bombed over Lockerbie
Dolly the sheep cloned
Columbine shooting; Y2K panic builds
September 11 attacks transform the world
Indian Ocean tsunami kills over 230,000
Edward Snowden reveals NSA surveillance programs
ChatGPT goes mainstream; Israel-Hamas war begins
“In racing, you must attack every corner like it's your last.”