

A trailblazing model who shattered gender norms on the runway, becoming the first openly transgender woman to front major global campaigns.
Andreja Pejić's story is one of seamless transformation, both personal and cultural. Discovered while working in a Melbourne McDonald's, her androgynous beauty quickly made her a unique sensation in fashion, walking both men's and women's shows for designers like Jean Paul Gaultier. In 2013, she publicly came out as a transgender woman, a move that could have ended her career but instead catapulted her into a new realm of significance. She became a visible symbol of change, landing historic covers and campaigns as her authentic self. More than a model, Pejić used her platform to advocate for transgender rights, speaking with candor about her journey. Her career redefined what is possible in an industry obsessed with categories, proving that identity itself could be a powerful form of artistry.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Andreja was born in 1991, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1991
#1 Movie
Terminator 2: Judgment Day
Best Picture
The Silence of the Lambs
#1 TV Show
Cheers
The world at every milestone
Soviet Union dissolves; World Wide Web goes public
Dolly the sheep cloned
Indian Ocean tsunami kills over 230,000
iPhone released; Great Recession begins
Michael Jackson dies; Bitcoin created
Curiosity rover lands on Mars; Sandy Hook shooting
January 6 Capitol breach; COVID vaccines roll out globally
She was born in Bosnia and Herzegovina and spent part of her childhood as a refugee in Serbia before moving to Australia.
She is a dual citizen of Australia and the United States.
Before transitioning, she was ranked as one of the top male models by models.com, a rare double achievement.
She is an outspoken advocate for transgender rights and has written essays on her experiences for major publications.
She studied political science and French at university in Melbourne.
“I think androgyny represents a freedom that we don't really have in society—the freedom to not have to fit into a box.”