

A writer and creator who found profound wonder in everyday moments, authoring bestselling children's books and a viral modern love story.
Amy Krouse Rosenthal approached life with a contagious, wide-eyed curiosity, treating the ordinary as a playground for connection. She was a creative polymath: a bestselling author of over 30 children's books like 'Duck! Rabbit!' and 'I Wish You More,' a contributor to public radio's 'This American Life,' and a filmmaker behind public art projects like 'The Beckoning of Lovely.' Her 2005 memoir, 'Encyclopedia of an Ordinary Life,' reimagined autobiography as a series of witty, alphabetical entries, capturing the texture of daily existence. Rosenthal's work consistently celebrated kindness, perspective, and the small joys. In 2017, facing a terminal ovarian cancer diagnosis, she published a heartbreaking and viral 'Modern Love' column in The New York Times, 'You May Want to Marry My Husband,' a final, breathtaking act of generosity and love that captured the world's attention and perfectly encapsulated her lifelong project: to notice, to connect, and to make things matter.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Amy was born in 1965, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1965
#1 Movie
The Sound of Music
Best Picture
The Sound of Music
#1 TV Show
Bonanza
The world at every milestone
US sends combat troops to Vietnam
First Earth Day; The Beatles break up
First test-tube baby born
MTV launches; first Space Shuttle flight; AIDS identified
Internet adopts TCP/IP, creating the modern internet
Challenger disaster; Chernobyl nuclear meltdown
Oklahoma City bombing; Windows 95 released
Hurricane Katrina devastates New Orleans; YouTube launches
Paris climate agreement; same-sex marriage legalized in the US
#MeToo movement; solar eclipse crosses the US
She founded the 'Mission Amy K.R.' website, which encouraged random acts of kindness and community projects.
She was a frequent speaker at TED conferences, delivering talks on creativity and noticing.
Rosenthal produced short films for the 'Year of Moments' project, documenting a daily moment of beauty.
She once planted a 'Kindness Garden' in Chicago, where people were encouraged to take a flower and leave a note.
“Pay attention to what you pay attention to.”