

A teenage force in motorsport, she is blazing a trail for women in single-seater racing through the Red Bull junior system.
Alisha Palmowski represents the new, digitally-native generation of racing drivers, coming of age in an era where sim racing is a legitimate pathway to the track. Hailing from the UK, she quickly transitioned from karting to cars, demonstrating a raw speed that caught the eye of talent scouts. Her selection for the prestigious Red Bull Academy Programme marked her as one to watch, a rare female driver in a system designed to find future Formula 1 stars. In 2024, she stepped onto the global stage, competing in the all-female F1 Academy series for Campos Racing. Her journey is being documented for a wide audience, blending high-stakes competition with the relatable story of a teenager pursuing an audacious dream. Palmowski's career is just beginning, but she already carries the weight of expectation as a standard-bearer for increasing female participation at the highest levels of motorsport.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Alisha was born in 2006, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 2006
#1 Movie
Pirates of the Caribbean: Dead Man's Chest
Best Picture
The Departed
#1 TV Show
American Idol
The world at every milestone
Twitter launches; Pluto reclassified as dwarf planet
Osama bin Laden killed; Arab Spring sweeps the Middle East
First image of a black hole; Hong Kong protests
Russia invades Ukraine; Queen Elizabeth II dies
AI reshapes industries; Paris Olympics
She is an avid sim racer and has used virtual platforms to develop her skills.
Her racing career and journey in the Red Bull program are featured in the Netflix docuseries 'Formula 1: Drive to Survive.'
“I learned my craft on a simulator before I ever touched a real race car.”