

A Swiss forward whose blistering pace and social media savvy have made her one of the most visible and discussed players in women's football.
Alisha Lehmann's career exists at the intersection of high-level sport and the digital age's relentless spotlight. On the pitch, she is a direct, pacy winger or forward, known for her aggressive runs and willingness to take on defenders. She developed in the Swiss system before making a bold move to the English Women's Super League with West Ham United, where her potential began to translate into consistent threat. Subsequent transfers to Aston Villa and Leicester City chart her journey as a sought-after attacking talent in one of the world's toughest leagues. Yet, her impact extends far beyond the touchline. With a massive following on platforms like Instagram, Lehmann understands the power of personality in modern sport. She navigates the attention—which often focuses as much on her profile as her play—with a savvy blend of accessibility and boundary-setting. This duality makes her a defining figure: a professional athlete who is also a content creator, a player whose every goal and transfer is amplified by a digital echo chamber. She represents a new generation for whom the game and its surrounding narrative are inextricably linked.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Alisha was born in 1999, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1999
#1 Movie
Star Wars: Episode I
Best Picture
American Beauty
#1 TV Show
ER
The world at every milestone
Columbine shooting; Y2K panic builds
Indian Ocean tsunami kills over 230,000
Curiosity rover lands on Mars; Sandy Hook shooting
Paris climate agreement; same-sex marriage legalized in the US
#MeToo movement; solar eclipse crosses the US
COVID-19 pandemic shuts down the world
She is in a relationship with fellow professional footballer Douglas Luiz, who plays for Aston Villa and the Brazilian national team.
Lehmann is an avid fan of fashion and has been featured in modeling shoots and magazine covers.
She holds both Swiss and Brazilian citizenship.
She has a pet dog named Akira who frequently appears on her social media.
“I just want to be known as a good football player. The rest is just part of my life.”