

A Halifax brewing magnate and political fixer whose name became synonymous with beer, shaping the commerce and civic life of 19th-century Nova Scotia.
Alexander Keith was not just a brewer; he was a pillar of establishment Halifax. Born in Scotland, he arrived in Nova Scotia as a young man and, with an uncle's backing, established his eponymous brewery in 1820. The crisp, clear India Pale Ale he perfected became a local staple, but Keith's ambitions stretched far beyond the vat. He was a master networker, a prominent Freemason, and a shrewd politician who served as mayor of Halifax for an impressive nine terms. His tenure was marked by boosterism and development, aligning the city's growth with his own business interests. Keith embodied a certain blend of civic duty and commercial savvy, using his political clout to advocate for railways and infrastructure that benefited the port city—and its leading brewer. His legacy is a double-barreled one: a political dynasty and a beer brand that has outlasted empires.
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His brewery's famous slogan, 'Those who like it, like it a LOT,' was coined long after his death in the 20th century.
He was a strong advocate for the construction of the Nova Scotia Railway, which improved transport for his goods.
Keith's original brewery building on Halifax's waterfront is now part of a popular historic tour and pub.
Despite the modern brand's association with him, the beer recipe has changed significantly since the 19th century.
“A good brew and sound governance are the foundations of a prosperous town.”